Being a business owner (aside from selling on etsy) I have figured out that advertising is extremely important to the success of your business. Etsy is great because you can improve your rankings of your shop in the searches by tweaking your SEO, yet sometimes people go to the etsy homepage and click on one of the pre-determined categories that they have created.
If you go to the Weddings Category, you will see that any business with a product that they have placed in the "Wedding" Category will come up. When you first list an item, etsy prompts you to define which category your item belongs to. This is where it all comes into play.
Etsy has something called a Showcase, and you can find this option under the Promote section of your shop. The showcased items are paid advertising and they show up at the very top of the page when someone clicks on a category. Etsy sells these showcase spots for only $7 per 24 hour spot. This is really, really, really reasonable for advertising space.
Some categories for Showcase are not very competitive and have open Showcase slots all the time. Some categories, like Children's and Weddings are extremely competitive and sell out within seconds of becoming available. These spots become available at midnight Eastern Time.
I have noticed on my shop that I get a lot of views and favorites on the days that I showcase.
No comments:
Post a Comment