Etsy recently came out with a new way of advertising internally. When each person searches for keywords in the etsy search bar, they now see several items listed at the very top of the page. These items are paid advertisements by etsy sellers that have agreed to show off some of their products in exchange for a small price.
The Search Ads as sold per impressions. That means that you don't pay every single time someone click ons your ad (The way adsense works on google.com), but you pay per 1,000 times it shows up on someone's screen.
Etsy allows you to choose your weekly budget, which is nice because it you know how much you will spend each week. They pre-determine keywords for you based on the items you have selected for the ads. My only issue with the search ads is that I would want to determine my own keywords, but I do find that the etsy chosen keywords are pretty similar and applicable to my products.
Etsy has another type of advertising which is their showcase- I'll leave that topic for tomorrow!
No comments:
Post a Comment